For Australian MSPs and MSSPs
Sales meetings that feel like a referral.
Example week: 3 attended meetings, 2 booked, 1 no-show, not billed.
Only the green ones carry a meeting fee.
The month with no referrals still has payroll.
Referrals
Warm, but you can't plan on them.
The best clients you'll get, but you can't plan a quarter around them.
Lists
Cold, and easy to ignore.
Most businesses you'd want already have an IT provider, so a list of names won't move them.
Switchflow
Warm, and in your calendar.
The person who decides, agreeing to a conversation about their IT, on a day you can take it.
Who it's for.
A good fit
- Based in Australia
- 20 to 200 staff
- Sells managed services on monthly contracts
- Clients are small and mid-sized businesses
- Can follow up a prospect within 1 business day
Not a fit
- Break-fix only or hardware resale
- No one free to take sales meetings
- Full and not taking new clients
- Wants leads, not meetings
Get a free market count
We'll email you how many businesses in your market match your best clients, and how many decision-makers we can find in them.
Meetings that don't happen aren't billed.
A monthly tech fee covers your domains, inboxes, data and sending tools. On top of that, you pay a fee for each attended meeting. No-shows aren't billed. Meetings you reject against your signed definition aren't billed.
Day −21
You sign
Inboxes warm up
Day 0
First send
Every month
Billed for attended meetings
Day 60
Review
What counts, in writing, before we start.
Before anything is sent, you and Switchflow sign a one-page definition. A meeting counts as attended, and is billed, only if it meets all five rules below.
A decision-maker
Their job title is on the list you signed off, like owner, CEO, managing director or IT director.
On your list
The business matches the target list you signed off.
Agreed to talk
They agreed to a conversation about your IT services.
New to you
Not a current client, and not in your CRM in the last 90 days.
They joined the call
That is what makes a meeting attended. If they don't show, it isn't billed. If you miss or cancel it, it isn't billed either.
You can reject a meeting
You can reject any meeting that breaks a rule within 3 business days of the call. Every rejection names the rule it broke, shows in your report and isn't billed.
Your side: tell us each meeting's outcome within 2 business days. If we don't hear back, it counts as attended and is billed.
How it works.
Your first send goes out within 21 days of signing.
- Step 1
Set up sending in your name
The day you sign, we set up domains and inboxes in your business name and warm them up for 2 to 3 weeks. Your main domain never sends cold email. While they warm, Compass, our research engine, finds the businesses in your market with a reason to talk and keeps the evidence behind every signal, so an email says only what a saved source proves.
- Step 2
Agree who we target
Within 2 business days, you sign off who we target: business size, industry, area and job titles. Your clients and recent CRM contacts are excluded.
- Step 3
Approve every email
You see each email template with examples written for real businesses on your list. Nothing goes out until you reply 'approved'.
- Step 4
Handle replies and book
We answer replies on LinkedIn and email in your name and book the meeting into your calendar.
- Step 5
Review progress
Your private report shows meetings attended, rejections and no-shows. We review it together 60 days after the first send.
What’s one attended meeting worth to you?
Put in your own numbers. One new managed services client is usually worth many times the cost of an attended meeting.
For example: if a new client is worth A$3,000 a month and one first meeting in four becomes a client, one attended meeting is worth about A$9,000 in first-year fees.
What one attended meeting is worth to you
$9,000
A 25% chance of a client worth $36,000 a year.
Your numbers, not a forecast. Close rate times 12 months of fees from one new client.
What it costs.
Two figures, both on this page, both in the agreement you sign. Nothing is added on the call.
- Tech fee
- A$850 a month
- Covers the domains and inboxes in your name, the sending and LinkedIn tooling, data and enrichment, and the research time behind every email. One sender is included: one LinkedIn account and up to five inboxes.
- Meeting fee
- A$800 per attended meeting
- An attended meeting is one that meets all five rules you signed and the prospect joined. No-shows and meetings you reject are never billed.
Need more than one person sending? Each additional sender is A$350 a month. The meeting fee stays A$800.
No meeting-count guarantee
How many meetings a month depends on your market and your sales process, so we don't promise a number. The arithmetic is the promise: a month with no attended meetings costs A$850, the tech fee and nothing else.
The tech fee starts at signing
That is the day we buy the domains and the inboxes start warming, so the first month's fee buys the set-up. Meeting fees start with the first attended meeting.
3-month minimum from signing
The warm-up counts toward it, and no notice can be given during it. After that, month to month with 30 days' notice.
Every figure here is in the one-page agreement you sign before we send anything.
Where outbound usually goes wrong, and what we do instead.
| The usual | With Switchflow |
|---|---|
| The agency decides what's qualified | You sign a one-page definition before we send anything. Every rejection names the rule it broke. |
| Paying for no-shows | No-shows aren't billed, and neither are meetings you reject against your signed definition. |
| Cold email that makes you look like a spammer | You're the named sender. You approve every template and its examples, and every email has your contact details and a working unsubscribe. |
| Reports full of activity, not meetings | A private report link that leads with meetings attended, rejections and no-shows. |
| Wrong people contacted | You sign off the list: business size, industry, area and job titles. We only book with someone whose job title is on it. |
- The usual: The agency decides what's qualified
- With Switchflow: You sign a one-page definition before we send anything. Every rejection names the rule it broke.
- The usual: Paying for no-shows
- With Switchflow: No-shows aren't billed, and neither are meetings you reject against your signed definition.
- The usual: Cold email that makes you look like a spammer
- With Switchflow: You're the named sender. You approve every template and its examples, and every email has your contact details and a working unsubscribe.
- The usual: Reports full of activity, not meetings
- With Switchflow: A private report link that leads with meetings attended, rejections and no-shows.
- The usual: Wrong people contacted
- With Switchflow: You sign off the list: business size, industry, area and job titles. We only book with someone whose job title is on it.
Julian Howard
Founder. Runs every campaign himself.
Switchflow, sole trader · ABN 70 833 262 837 · Sydney, Australia
What past clients in other industries say about working with Jules
Throughout the entire process, he was incredibly responsive, professional, and attentive. No request was ever too big or too small for him to handle.
Working with Julian was fantastic. He was clear, confident and concise. Results were fruitful and we couldn't be happier with his results.
Questions before you sign.
How much does it cost?
A$850 a month tech fee, plus A$800 per attended meeting. The tech fee covers your domains, inboxes, prospect data, research and sending tools, with one sender included (one LinkedIn account, up to five inboxes); each additional sender is A$350 a month. 3-month minimum from signing, warm-up included, with no notice during it; then month to month with 30 days' notice. No-shows and rejected meetings aren't billed.
Do you guarantee a number of meetings?
No. How many meetings a month depends on your market and your sales process, and we won't promise a figure we can't prove. What we can promise is the arithmetic: a month with no attended meetings costs A$850, the tech fee and nothing else, and each attended meeting costs A$800. Before you commit, the free market count shows you how many businesses in your market fit, so you can see the size of what we'd be working with.
What if a meeting doesn't happen?
You're not billed for it. No-shows, meetings you miss or cancel, and meetings you reject against your signed definition aren't charged. The meeting fee applies to attended meetings only; the tech fee is the same every month.
Why pay per meeting?
Because an attended meeting is what you actually want. The tech fee covers the cost of the tools, and the rest of what we earn depends on meetings that happen. Your signed definition stops us booking meetings that don't fit, and you can reject any that break it.
Will this damage my domain or reputation?
Your main domain never sends cold email. We use separate domains in your business name. What protects your reputation is what's sent: you're the named sender, you approve every template, and anyone who opts out is removed.
Do you work with other MSPs in my area?
We may. You sign off your own target list, and a meeting only counts if the business is on it and new to you.
Who decides what counts?
The one-page definition you sign before we start. You can reject any meeting that breaks it within 3 business days.
How soon do meetings start?
The first emails go out within 21 days of signing, once the new inboxes are warmed up. The tech fee starts at signing and covers that set-up time. Meeting fees start with the first attended meeting.
Do you close the deals too?
No. We book the meeting and you run it. Proposals, closing, your CRM, your website and ads stay with you.
Book a strategy call, or count your market first.
Either way, no obligation.
Book a 30-minute strategy call
A short call before you commit to anything.
We'll cover
- Who you sell to, and how many of them there are
- What a new client is worth to you
- Whether the numbers work for your business
Or book at cal.com/jules01/30-min-meeting, or email jules@switchflow.agency.
Get a free market count
Tell us who your best clients are. Within 1 business day we'll email you how many matching businesses and decision-makers we can find in your market. No call needed.