For Australian IT, technology and cybersecurity companies
Nine qualified sales meetings in your first 90 days. Or we keep working, free.
We find businesses that need IT, tech and cyber services, start the conversation in your name, and book the meeting.
30 minutes with Jules. We'll look at who you sell to and whether your market is big enough.
- Domains in your name
- Held, not booked
- Spam Act compliant
The month with no referrals still has payroll.
Referrals bring the best clients you'll get, but you can't plan a quarter around them. And buying leads rarely fixes it: a lead is a name on a list. What you need is a decision maker who has agreed to talk to you about their IT.
The life of a meeting.
Your first send goes out within 21 days of signing. Here is what happens between signing and your first held meeting.
Agree who we target
Within 2 business days of signing, you sign off the target list: business size, industry, area and job titles. We exclude your current clients and anyone in your CRM from the last 90 days.
Set up sending in your name
We buy separate domains and inboxes in your business name and warm them up for 2 to 3 weeks. Your main email domain never sends cold email.
Write and send
You approve the emails before they go. Each one names your business, gives your contact details and has a working unsubscribe.
Handle replies and book
We answer the replies and book meetings into your calendar within 5 business days. The prospect gets a confirmation and reminders 24 hours and 1 hour before.
Review progress
Meetings held against target, meetings you rejected, and what we're changing next. We agree the reporting schedule with you and review the whole engagement 60 days after the first send.
What we need from you
- Sign off the list and emails within 2 business days
- Someone to take the meetings
- A reply to prospects we hand over within 1 business day
- Each meeting's outcome within 2 business days
What counts as a meeting.
A meeting counts toward your nine only if it meets all five rules. They're written into the contract you sign.
A decision maker
Owner, CEO, managing director, operations or finance lead, or IT manager.
On your list
The business matches the target list you signed off.
Agreed to talk
They agreed to a conversation about your IT services.
New to you
Not a current client, and not in your CRM in the last 90 days.
They joined the call
If they don't show, it doesn't count and we try to rebook once.
It doesn't count if
- The person can't make the decision.
- The business isn't on the list you approved.
- They never agreed to talk about your services.
- They're already a client or were in your CRM recently.
- They didn't show. We'll try to rebook once.
You can reject any meeting that breaks these rules within 3 business days of it being booked.
Nine held meetings in 90 days, or we keep working free.
If we haven't delivered 9 qualified, held meetings within 90 days of the first send, we keep working at no charge until we have. The clock pauses while we're waiting on something from you, like list sign off or meeting outcomes.
Day −21
You sign
Target list and exclusions agreed within 2 business days.
Day −21 to 0
Inboxes warm up
Domains in your name, warmed for 2 to 3 weeks.
Day 0
First send
The 90 day clock starts here, not when you sign.
Day 60
Review call
What's working, what we're changing, and what's next.
Day 90
Nine held meetings
Or we keep working, free, until they're delivered.
What could nine meetings be worth to you?
Put in your own numbers. One new managed services client is usually worth many times the monthly fee.
First year revenue from nine held meetings
$135,000
About 2.3 new clients from 9 held meetings.
Your numbers, not a forecast. First year only.
How we're different.
Wrong people contacted
You sign off the target list. Your clients and anyone in your CRM from the last 90 days are excluded.
Embarrassing outreach in your name
You approve the emails before they go. Each names your business and has a working unsubscribe.
Paying for nothing
9 qualified, held meetings in 90 days of sending, or we keep working free. The clock starts at the first send.
Busy reports, no meetings
Clear results, not busywork: held meetings against your target, meetings you rejected, and what we're changing.
No-shows
A confirmation, then reminders 24 hours and 1 hour before.
A new account manager every few weeks
The same person runs your campaign from start to finish.
Jules
Founder, Switchflow
Throughout the entire process, he was incredibly responsive, professional, and attentive. No request was ever too big or too small for him to handle.
Working with Julian was fantastic. He was clear, confident and concise. Results were fruitful and we couldn't be happier.
Who it's for
Australian IT, technology and cybersecurity companies with 10 to 250 staff that sell monthly managed IT, cloud, security or compliance services to small and mid sized businesses.
- You sell managed services on monthly contracts
- You have room to take on new clients
- Someone in the business can run sales calls
- Your target market is big enough to email for months
Not a fit for break fix only shops, hardware resellers, or businesses that want leads rather than meetings.
A few useful answers.
How is this different from other lead generation agencies?
We count held meetings with decision makers at businesses you approved, not leads, opens or "conversations". The definition is in the contract, and you can reject any meeting that doesn't meet it within 3 business days.
How much does it cost?
A one-off setup fee, then a monthly fee with a 3 month minimum, then month to month with 30 days' notice. Domains, inboxes, data and tools are included. We'll go through the exact figures on the call.
Why not pay per meeting?
Paying per meeting pushes agencies towards volume over fit. A monthly fee keeps us focused on meetings you'd actually want, and the guarantee still protects you if we fall short.
Will this damage my domain or reputation?
Emails go from separate domains in your business name, never your main domain. We remove anyone who unsubscribes the same day.
Is cold email legal in Australia?
Yes, when it follows the Spam Act. Every email identifies your business and has a working unsubscribe, and we keep a source record for every address.
Will you email the same businesses for another client?
No. A business that takes a meeting or replies with interest stays yours for 12 months. Businesses that don't reply aren't emailed for another client for 90 days after the last email, and never while your sequence is running.
How soon do meetings start?
The first emails go out within 21 days of signing, once the new inboxes are warmed up. The 90 day guarantee starts at that first send.
Do you close the deals too?
No. We book the meeting and you run it. Proposals, closing, your CRM, your website and ads stay with you.
Two ways to start.
Talk it through with Jules, or see how big your market is first. Either way, no obligation.
Book a call
30 minutes with Jules, before you commit to anything.
We'll cover
- Who you sell to, and how many of them there are
- What a new client is worth to you
- Whether the numbers work for your business
Get a free market count
Tell us who your best clients are. Within 1 business day, we'll reply with how many matching businesses and decision makers we can find in your market.